Balihoo Partners with Trade Promotion Management Association (TPMA)

Boise, ID (PRWEB) January 7, 2010 -- Balihoo, the premier provider of Local Marketing Automation (http://www.balihoo.com/local-marketing-automation) technology and services to national brands, announced today that they have joined the Trade Promotion Management Association (TPMA).

"With the launch of our Integrated Co-op Marketing Solution (http://www.balihoo.com/local-marketing-automation/co-op-marketing), it simply makes sense to partner with the leading industry organization in the market," said Pete Gombert, Balihoo's CEO.

Balihoo's solution combines creative customization, local media execution and co-op funding into a single Integrated Co-op Marketing platform to give product manufacturers and their resellers a single location to manage all co-op marketing activities. Embedded in Balihoo's Local Marketing Automation platform, this represents the industry's first closed-loop co-op marketing solution that functions across all advertising and marketing mediums.

"TPMA is very pleased that Balihoo has chosen to join. Our members include many of the most innovative and highly-regarded service providers in the trade promotion space, as well as leading retailers and their suppliers. Balihoo will fit right in," said Bob Houk, TPMA Executive Director.

In addition, Balihoo has announced the availability of a free white paper: Integrated Co-op Marketing White Paper; Translating National Strategies into Local Execution (http://www.balihoo.com/icm).

About Balihoo

Balihoo (www.balihoo.com) is the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs. Balihoo brings enterprise-class marketing to the local level and gives national brands full visibility into all local marketing activities and results.

About TPMA

TPMA (www.tpmaww.com) is the premier membership organization dedicated specifically to the practice of trade promotion marketing in all its forms - co-op/MDF, in-store marketing, online promotion, rebates, pricing, slotting, and all the other practices of trade promotion. TPMA fosters, promotes and provides platforms for collaboration in the trading partner relationship. TPMA is a think-tank and educational resource for Consumer Goods Trading Partners, and publisher of the online magazine, Journal of Trading Partner Practices, and the weekly newsletter, TPMA Outlook. TPMA corporate members include Hormel, Dial, Del Monte, ConAgra Foods, Hewlett-Packard, Nintendo, Land O'Lakes, Johnson & Johnson and many more.

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