LeadGenesys CTO Takes Marketing Automation and Sales Enablement to the Next Level

San Francisco, CA (PRWEB) April 8, 2010 -- LeadGenesys (http://www.LeadGenesys.com), the innovative provider of marketing automation and sales enablement software, today announced the appointment of Vladimir Syerik to CTO. In this position, he will spearhead LeadGenesys’ continued ability to provide its unique features and capabilities aimed at quickly boosting revenue for B2B firms. As an executive stakeholder in the firm, Vladimir is responsible for leading LeadGenesys' technology vision and product development as the company responds to a growing demand for its demand generation software.

“In this economy and moving forward, the only software solutions being subscribed to are those that provide an immediate and measurable lift in revenue. I’m excited to apply my expertise to a solution specifically designed to boost demand generation, and at a firm considered to be a true pioneer in the marketing automation and sales enablement space,” said Syerik. “With marketing automation and website caller ID capabilities now widely accepted as “must have” technology, the ability to efficiently accommodate demand will be just as important as the release of innovative functionality.”

Vladimir brings to LeadGenesys 20 years of successfully developing integration architecture and database initiatives for enterprise-wide sales and marketing programs. Most recently, he was the Software Architect for Advice America, a provider of financial planning software. Considered an expert in security and database performance optimization, Vladimir served as the Software Architect and Director of Engineering for GoldMail, and Bayer. He holds a Masters in Computer Science and Applied Mathematics.

About LeadGenesys

LeadGenesys optimizes the top of the B2B sales funnel where 9 out of 10 leads are typically discarded. The web-based solution captures, custom-scores, auto-nurtures, and routes truly qualified leads. Marketing ROI is continuously enhanced via real-time metrics on lead quality and unique insight into lead nurturing productivity. The rules-based lead nurturing engine accelerates sales cycles and filters leads into the CRM system to boost sales efficiency, forecast accuracy and truly accountable revenue.

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