New England Marketing and Sales Executives Invited to Attend Free Breakfast Briefing about B2B Marketing Automation
(PRWEB) June 16, 2010 -- Senior sales and marketing executives of business-to-business (B2B) companies in the greater Boston area wanting to learn about the benefits of marketing automation are invited to register for a complementary informational executive breakfast briefing from 8:30 a.m. to 10 a.m. on Tuesday, June 29, 2010, at the Regus business center in Waltham, Mass.
The 90-minute breakfast session, hosted by Mac McIntosh – founding partner of AcquireB2B, a B2B marketing automation services company, and CEO of Mac McIntosh Inc., a B2B lead-generation and marketing consulting firm – will explain how to use technology to deliver a cost-effective stream of qualified leads to drive sales and how marketing automation may benefit attendees’ companies.
“All you have to do to generate sales-ready leads is get the right message to the right person at the right time, and only do what works,” McIntosh said. “These are two simple strategies, but the details of consistently executing them are a significant challenge for most B2B organizations. That is why we’ve developed this short informative session for forward-thinking executives to learn how to take full advantage of the technology available to us today to really propel their sales.”
Attendees will get up to speed on marketing automation and will have the chance to discuss the topic with a select group of their peer executives.
Additionally, Adam Needles, director of field marketing for Silverpop, an engagement marketing solutions company, will provide an overview of how his company uses its marketing automation system to drive more leads and sales for less.
Attendance is strictly limited to a small group of senior corporate, marketing and sales executives at mid-size to large companies or fast-growing, venture-funded small companies. Executives who are looking to cost-effectively and efficiently boost their company’s sales should register immediately by one of the following:
Online: http://marketingautomation.eventbrite.com
Phone: 1 (800) 336-1877 ext. 1622
Email: mcintosh@acquireb2b.com with “June 29 Executive Breakfast Briefing” as the subject. Please include your name, title, company URL, and phone number.
The agenda:
8:30 a.m. Registration and breakfast
8:45 a.m. What B2B marketing automation is all about, and why you should care
9:40 a.m. Group discussion
10 a.m. Briefing concludes
This complementary marketing automation breakfast briefing is sponsored by AcquireB2B, Silverpop, and B2B Contact.
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